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Items Needed for Social Media and General Publicity

  • Brief descriptive paragraph– use the 5 W’s as a guide- who, what, when, where, why. Why is probably the most important. For general publicity 300-500 words, for Social Media only 2-3 sentences, but can be more.
  • Photo(s)  [ add content here about photo dimensions in pixels needed buy the differing platforms]
  • Hashtags- there can be as many hashtags as you want up to 30 total. It is good to have at the least 4 or 5, but don’t make up silly hashtags simply to have more. Always included with be #PittPharmacy, #H2P some other ones to consider are #PharmacyIsInnovation #PharmacyIsPatientCare #PharmacyIsResearch #WeAreLeaders. Hashtags can be “topic-oriented too, such as, #DrugInteractions #Pharmacogenomics #polypharmacy
  • Handles for anyone in the photos. For example, if there are three students, and they are all on Twitter, their twitter handles so that they can be tagged. These generally look like “@thomascwaters”
  • Call To Action? Is there a link to follow or something you want from the reader after they see the media mention?

The Social Media handles that are of most use: Twitter, Instagram, Facebook, LinkedIn, YouTube

Photo size: dimensions for Social Media

Each social media platform prefers images to be of a certain dimension and has an ideal resolution. Whenever possible, we should work to get the photo originals, and save specific outputs for each social media platform in the correct size. [This data needs to be collected and added to this work spec.]

  • Twitter
  • Facebook
  • Instagram
  • YouTube
  • LinkedIn

Content Needed by YouTube

YouTube needs the following content to be created for each video posted. The content ought to be written in a way that will appeal to a variety of audiences including prospective students.  

  • Video Title
  • Video Description
  • Tags or Hashtags

Here is YouTube’s “help page” for writing descriptions: https://creatoracademy.youtube.com/page/lesson/descriptions.

Hashtags

Here is a list of hashtags that can be used

  • #H2P
  • #PittPharmacy
  • #PittPharmD2B- can use for any story about one of our students
  • #PittNow
  • #PittPharmacy2019 or any class year appropriate
  • #PharmacyIsInnovation
  • #PharmacyLeadingTheWay