The School is utilizing a tool called Agora Pulse for monitoring and posting to Social Media. These are the steps for using Agora Pulse.
If you will be a backup or regular user, it will be useful to watch the AgoraPulse help videos to learn to make the most out of this tool. This work spec isn’t designed to teach you how to use the tool, but rather the steps to do daily, and an overview of how.
Trigger: This workspace is followed each morning.
There are two work specs for Social Media that should be used in unison. The one your looking at are steps specifically to monitor and post. The other are details and specs for social media including photo dimensions, hashtags and other general info.
To use AgoraPulse, you have to be invited onto “the team” Ask Thomas Waters to invite you.
Platform Monitoring
Open the AgoraPulse WebApp: https://app.agorapulse.com
Select the platform on the left that you are going to monitor. It will default to “To Review” Do all of these platforms: First, look at the items in the inBox. The “inBox” list all of those posts on our pages.
- YouTube
Review each item in the inbox. If it seems bad, hide it. Otherwise, “Like it” “Review it” and you can also comment/engage with it.
Do the same, for anything that is in the “Listening” tab
The “Listen” tab lists posts that fit keywords that the site is set to follow, such as “pharmacy” or that use hashtags we are following such as #PittPharmacy
Platform Posting
First, here are the steps for how to post. Further on, I’ll discuss if you should “Publish Now” or “Schedule.” At this time, post ONLY to Facebook and Twitter. Ignore posting to Instagram. Posting to the LinkedIn group is separate and detailed at the bottom.
Note 3/5/2019: regarding WHEN to publish (Publish NOW or Schedule). We may want to make a change to our current work flow and use the AgoraPulse algorithm to assist in planning the best time to have something published. Don’t know for sure- this needs more discussion. Here is a instruction sheet about it. https://support.agorapulse.com/article/show/418-recommendations-best-day-time-and-content-format-to-post
Note added 3/5/2019- At this time, we are not posting to Instagram directly. However, if we have something we wan to go to IG, we will reach out via email to Esther or other student IG poster, and ask, if they want it, want us to post or some other choice.This will be a part of the process we are working to improve and make the most efficient and useful.
Click the big red/orange “Publish” button, but not the lighter orange “+” that you see in the picture above.
First, pick the platforms you are publishing to. At this time, select only Facebook and Twitter.
Next, you “write” the basic post on the left or middle section. You can then customize it for each platform separately.
The body of the post has four sections:
Body, hashtags, link, image
Add the body, then a carriage return to make a space, then the hashtags
click the “link” icon to add the URL
Then select the correct thumbnail image
Customize for each platform
The section on the right hand side is the customization for the platform. It opens by default showing the Facebook custom box. it will look as it does, unless you want to make any change. Use the “Edit” button to add a change that is for that platform only. Note in the above example the text is too long for Twitter, so a red exclamation point is show on the Twitter tab.
Note: AFTER you publish, some things can not be changed. Twitter cannot be changed. Parts of a Facebook post cannot be changed. Instagram cannot be changed. It is essential to use the preview here, and make sure it is EXACTLY what you want.
Once you have previewed the post for both Facebook and Twitter, use the radio button next to “Publish” and then click “Next.”
On the next screen, select “Publish once.:” This is our default. There may be reasons in the future to select a different option here. Then click the orange “Publish in the bottom right hand corner.
Check the various social media platforms to make sure they have been published.
Hashtags
There is a list of suggested hashtags on this work spec that is applicable to the posting process.
Here are the steps to post to the School’s LinkedIn group.
- Go to https://www.linkedin.com/groups/3743747/
- Click on the “Start a conversation”
- If the sort is something that was posted to ePittPharmacy, simply copy and paste the URL (example: http://pages.pharmacy.pitt.edu/epittpharmacy/2019/03/28/johnson-receives-pharmacy-specialty-inaugural-appointment/)
- Add hashtags as appropriate
- If it isNOT a story from ePittPharmacy do the following
- Post the text you wish and a photo if you have one.